Over the past 30 years, the art and techniques of animation have changed drastically. The advent of computer animation ushered in ‘better and faster’ ways to work. But at what cost? How did it affect the art of animation?
In this month’s motion+connect, Legendary Disney Animator, Dan Haskett shares his views and insights on the current [...]
Join us for motion+connect!
Concept Vehicle Design in 2D and 3D Using Sketchbook, Maya and Mudbox
Marcel de Jong is a visionary when it comes to his concept vehicle designs. His inspired designs simply state, ‘what if?’ and ‘why not?’ From his ‘Maasai’ motorcycle that Batman would drool over, to his ‘futuristic’ bomber that looks like…well, [...]
We are continually amazed by the talent we see in the up-and-coming members of the motion community . . . students! This year we provided two unique opportunities for students to have their work seen at motion09.
Congratulations to Alyx Loos, a senior at Ex’pression College for Digital Arts in Emeryville, CA
Congratulations to Lisa Hetherington, a senior at Ex’pression College for Digital Arts in Emeryville, CA
motion09 is an event that inspires.
Once a year, animators, motion graphics artists, title designers, visual effects (VFX) artists and broadcast designers come together to share their skills, work, and professional insights at this unique summit.
Industry professionals and students spend four days together in a collaborative environment designed for experiencing and participating in the creative process.
And [...]
motion09 is honored to announce yU+co.’s Synderela Peng
Specializing in broadcast design
Dan Haskett is a master animator with four decades in the business
Flash animation expert and founder of High Bar Films in Los Angeles
Brad Swardson, had a passion for computer animation and special effects since before he knew what it was.
Former Disney animator, Phil Nibbelink, now makes his own films.
Illustrator, Cedric Hohnstadt’s specialty is character design.
Fast Company recently released
motion09’s most recent rock-star
motion09’s most recent rock-star
Ex’Pression College for Digital Arts – part of the motion community
A graduated from Ex’pression College for Digital Arts, Tina was an attendee last year at motion08.
Last year at motion08, Jamie Caliri surprised and amazed the audience.
A look at Brandon Sugiyama’s reel. Brandon is a recent graduate of Ex’pression College for Digital Arts.
Mark Coleran’s screen designs appear in The Bourne Ultimatum, Mission Impossible 3
Jamie Caliri is a storytelling genius who connects with his audience
An interview Chris and Trish Meyer – the After Effects experts.
An interview with Zoa Martinez from Zona Design. Design Made to Move.
Cedric Hohnstadt is the talent behind Cedric Studios. His specialty? Character design. He has designed animated characters for television, film, and the internet. He has also developed several corporate mascots and regularly designs character-based toys for licensed properties.
As a freelance illustrator Hohnstadt work on a variety of projects. Periodically he get calls from ad agencies, design firms, and business owners wishing to hire him to design a mascot to help promote their product or service.
‘Mascots’ are a part of our everyday lives. From the Pillsbury® Doughboy™, to the GEICO Gecko – mascots are a valuable part of marketing.
Having a character or mascot to represent you in front of the public can have several advantages.
“Mascots get attention,” said Hohnstadt. “People are constantly bombarded with messages so you need to go the extra mile to stand out. Mascots get noticed. When people see a mascot they are more likely to stop and listen to what he/she/it has to say.”
“A good mascot is memorable. If an appealing character can work its way into the public consciousness it will become an instantly recognizable symbol for a product. When you look at the GEICO Gecko you immediately think of GEICO. You see the Pillsbury® Doughboy™ and think of gooey chocolate chip cookies. The company logo is barely an afterthought. The mascot says it all.”
Beyond branding, there’s more that mascots represent. As a friendly image, mascots are fun!
“They are entertaining to watch and send a positive message,” said Hohnstadt. “A likable character can instantly create a positive connection with your potential customers. It’s much harder to do that with only a logo.”
And there’s a lot of truth to that. While there are many memorable logos, such as the Nike swash, or Apple’s logo, there’s something about the mascot that adds a whole new element to the company. The mascot creates a relationship with the customer. It provides mass appeal.
“A good mascot can appeal to a wide demographic, across many age groups and backgrounds,” said Hohnstadt. “Mascots appeal to children as well as adults, extending your brand message to a wider audience. A mascot can even transcend languages and cultures.”
Finally, there’s yet another reason to consider a mascot. Money.
“If a mascot becomes popular it opens the door for all sorts of profitable merchandise (clothing, toys, etc.) that can make you money while at the same time raising awareness of your product. Mars Inc., the makers of M&M’s, has opened several M&M’s retail stores, thanks in large part to the popularity of their cartoon mascots,” explained Hohnstadt.
To date Hohnstadt has worked on over 250 client projects, including projects whose end clients have included Disney, DreamWorks, Walmart, General Mills, Hasbro, Scholastic, Verizon, Hewlett-Packard, and Crayola.
speaking at motion09
Cedric Hohnstadt will be one of the ‘rock stars’ at motion09
10.11 – 10.14 2009 | abq | nm
motion | experience inspiration
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author: Elaine Montoya
motion.tv
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copyright: © 2008 – 09
motion.tv
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Animators, motion graphic artists, visual effects artists, screen designers, title designers – here’s your chance to show the world your work.
A shout-out to the rockstars of motion09, attendees, volunteers and sponsors of motion. You are what motion is all about!
Top students in the motion graphics and vfx industry win reels@motion competition.
register now…pay in October. Great for company’s whose fiscal year starts in October!
ABQ Doubletree discounted rate ends 09.18.09
motion09 pre-conference pricing ends 09.30.09
Barbara Geary has led her innovative Physical Expression For Animators all over the world.
A couple of months ago we ran a Twitter contest, with the winner receiving a free {m}ticket for motion09. The winner? Ken Latman.
To provide motion09 attendees a unique experience that only an intimate conference can offer, we limit the number of attendees to 360
motion{u} welcomes Alex Lindsay, founder of the Pixel Corps. Hands-on greenscreen & digital sets training.
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