motion

nailgun* We’ve all seen their work. With a list of clients that could easily span this entire article – you’d have to be living in a cave to have not seen some of the projects they have created. Specializing in broadcast design, their clients include almost every network imaginable including: A&E, ABC News, Animal Planet, Cartoon Network, CBS, Comedy Central, ESPN, Food Network, Fox, HBO, National Geographic, Nickelodeon, Showtime…you get the picture.

With a strong belief that great art derives from making creative choices – and sticking to them, veteran graphic designer Michael Waldron and editor/animator Erik van der Wilden co-founded motion graphics house nailgun* in 2003 and since then have guided the young company to its lofty status as one of the industry’s most respected broadcast design houses.

storyboards for the 79th annual academy awards

Michael began his career as art director at NewsChannel6, Richmond, VA and left there to become creative director at The Diecks Group, New York. His work has been recognized by awards from Graphic Design USA, PROMAX/BDA, the National Academy of Television Arts and Sciences, the Type Directors Club and ID magazine, to name a few.

Eric van der Wilden came from a completely different background. An All-American soccer player and former professional actor, Erik gradually migrated to broadcast editing, animation and design, and founded Vandyink in 1996. He later worked for The Diecks Group as Director of Editorial and Animation, where he met Michael.

The rest is history. And an amazing history at that. Their award roster includes honors from the BDA, New York Festivals, Type Directors Club, Emmy Awards and the Promax Judges Awards. nailgun*’s work has been featured in several publications in the US, UK, Asia and Europe, as well as in the books After Effects in Production: A Companion for Creating Motion Graphics (by motion09 speakers Chris & Trish Meyer), Broadcast Design (Daab, 2007), The IdN 15th Anniversary Edition (2009) and in 2010 will be included in the title, Visual Effects Artistry (Drate, sched. pub. 2010).

As nailgun* evolves, the studio continues to foster the same spirit that has brought it to this point. In an industry that is ever-changing, they continue to adapt, inspire, imagine and most of all, together, hold fast to knowing no limits.

This year, the two co-founders are going to do just that at motion09 – inspire. Tuesday evening, October 13, nailgun*’s keynote presentation will be all about broadcast design. And then, get ready for an amazing experience Wednesday morning as Michael and Erik offer a 3-hour intensive in this year’s promotion series. This series provides attendees to opportunity to work interactively with top-talent in the industry on a specific project. Watch the motion09 conference website for details on nailgun*’s interactive promotion presentation.

speaking at motion09
Michael Waldron and Eric van der Wilden will be two of the ‘rock stars’ at motion09

10.11 – 10.14 2009 | abq | nm
motion | experience inspiration

………………………………..
author: Elaine Montoya
motion.tv
………………………………..
copyright: © 2008 – 09
motion.tv

motion

If you’re a fan of reality television, then you’ve no-doubt seen pixelation – the technique networks often use to hide questionable content. McDonough is known for utilizing this technique in creating the branding for Fox Reality Channel’s original programming.

Brilliant in its simplicity, the pixelation concept represents one of Fox Reality Channel’s largest strategic branding efforts to date, giving them a truly identifiable look for their original content that, according to Lorey Zlotnick, Senior VP of Marketing and On-Air Promotions for Fox Reality, will serve as the visual core for network originals.

Boston native, McDonough is the Creative Director and Founder of PMcD Design – an award winning New York based broadcast design firm with a reel that includes work created for Starz Crash, branding for FOX Reality Channel, TLC and a host of clients including ABC, NBC, ESPN, NGC, Starz, Encore, PBS and WNET.

Most recently, McDonough designed and produced the promotional package for Crash, the first original series created by Starz.

The package needed to convey the essence of the show. The characters have diverse backgrounds – with different destinations ahead, and lives that collide. The series, based on the Academy award winning feature film, features Dennis Hopper among the ensemble cast, and is shot on location in New Mexico.

Elements for the promo package were created using custom footage shot with the Phantom super high-speed, digital camera. This footage included super slow motion (1000fps) sequences of glass shattering and metal twisting, time-lapse footage of the Los Angeles skyline. The show’s logo is projected over myriad surfaces and layered throughout the specialty footage and graphic elements.

PMcD Design provides all phases of broadcast design development – including graphic production, film direction, music/sound design and corporate image.

“PMcD brings an unusual creative process to each project by developing focused partnerships with our clients”, said McDonough. “Every project is given a unique signature that addresses the branding, marketing, and packaging needs of a corporate identity that is competing in a rapidly changing and converged marketplace.”

With every project, PMcD assembles a specialized team of design and production personnel from a rich and diversified talent base to ensure that the right tools and talent are synergistically joined to the right job. The creative team is involved in every facet of design and production ensuring a consistent and original approach from concept development to final execution.

PMcD Design is part of LORI PATE+, a transmedia branding and design group. PMcD continues to create and produce imagery for most of the world’s best clients.

motion09 welcomes Patrick McDonough to the stage!

speaking at motion09
Patrick McDonough will be one of the ‘rock stars’ at motion09

10.11 – 10.14 2009 | abq | nm
motion | experience inspiration

………………………………..
author: Elaine Montoya
motion.tv
………………………………..
copyright: © 2008 – 09
motion.tv