In Ex’pression’s Creative Direction class, students take all the skills and software they have learned throughout the program, and focus them to create a new brand identity for a real client. This includes a new logo, a design for a website, a 15-second TV spot, posters and other marketing collateral in addition to a style guide.

This year the assignment required the development of a promotional package commemorating the 75th Anniversary of Alcatraz and the Transit to Parks Program. The class worked as a team under the creative direction of their instructor, Paul Sparrow. Their challenge? To produce a variety of multimedia products for the campaign.

For this class, their efforts paid off. Once again, Ex’pression College Motion Graphic Design students took top honors, winning the design competition for the re-branding of Alcatraz State Park.

Yael Braha had this to say about the student-winners: “I am very pleased that our students were able to demonstrate their professional quality work on such a high profile project.”

George Su, Media Specialist and Park Web Administrator, has posted the students work on the National Park Service site and proudly announced that they will be using the designs to market Alcatraz to the general public.

Kudos to Ex’pression students Chuck Meridith, Glen Ohlson and Patrick Hanlon. Together, they came up with a campaign based on the gritty feel of old crime novels and films and used 3D and motion software to create a compelling piece.

From the motion team…congratulations on your achievements! We look forward to celebrating at motion09!

In his showreel, Brandon displays a combination of both animation and motion graphic skills. He has the ability to execute a wide variety of styles – and does so in an expertly manner.

Kudos from motion.tv! We know you’ll go far Brandon!